India’s No #1 Consumer Durable Brand
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With a legacy spanning over 85+ years, we are a leading consumer durables & lighting brand managed by proficient industry experts. Our commitment towards enhancing the life of every consumer with modern & trustworthy solutions has established us as a winning brand in the industry. As leaders actively shaping the landscape of consumer durables, our mission remains steadfast: to enrich lives through innovative, high-quality, and sustainable solutions for generations to come.
“Enriching life for generationwith smart and responsible solution”
Innovative
Embedding innovation in day-to-day business is a round-the-year priority at Crompton. It revolves around energy efficiency, healthy living, IoT and smart connectivity and above all customer-centric design. We will continue to introduce and strengthen 4.0 industry technologies and practices to revolutionize our product lines and adhere to global standards in operations to benefit our consumers and all stakeholders.
Sustainability
Our Sustainability Plan is aligned to the United Nations Sustainability Development Goals (SDGs), enabling us to step up our initiatives and investments to fulfil Environmental, Social and Governance (“ESG”) priorities. These include reducing energy and water consumption, investing in renewable energy sources and supporting local communities.
Coming together of Crompton & Butterfly
The coming together of Crompton & Butterfly has been a significant milestone in our journey as Butterfly Gandhimathi Appliances Limited became a subsidiary of Crompton Greaves Consumer Electricals Limited. With the integration of Butterfly with Crompton, we opened the door to a world of fresh possibilities; it was a step that accelerated our go-to-market strategies and sharpened our focus on pioneering product innovation in the Kitchen Appliances segment.
Embracing Excellence
Butterfly, a top brand for kitchen appliances in India, is renowned for modern aesthetics and high-quality products, especially in the southern regions. With a diverse product range adapted to meet diverse consumer needs, Butterfly brings innovation to the forefront.
Innovation and Quality
This alliance unites two industry leaders with a common goal of delivering excellence to homes across India. Join us on this exciting journey of innovation, top-notch quality, and customer-centric excellence as we work together to redefine everyday living and make your home a better place.